Bitcoin-only is critical.
When consumers pay merchants directly in Bitcoin, those sats go to the people actually running the shops. That, in turn, creates incentives for merchants to spend Bitcoin throughout their supply chains. In recent years, some payment processors have made it easy to accept Bitcoin alongside other methods, and adoption has grown. But under that model, the underlying capital—materials, equipment, factories—still runs on fiat. Why? Because Bitcoin payments can be auto-converted to fiat and held by the processor instead of flowing through the merchant’s books. Unless merchants themselves hold Bitcoin and start using it throughout their supply chains, a true Bitcoin economy cannot emerge.

We push for Bitcoin-only because it frees people from the hidden extractions and inefficiencies of fiat and builds a leaner, more efficient economy. Yet many fail to see its significance. The crowd watches short-term ripples and misses the long-term tide. The reality is clear: traditional money supply keeps expanding, and because of the system’s design, this structural flaw will persist. That gives us every reason to break from fiat and choose Bitcoin-only.

What does it take to spread a Bitcoin economy and actually help everyday people? The ecosystem must be attractive to ordinary users. Consider a simple example: a kid helps clean the house and gets an allowance. What do they expect? Not abstract “savings,” but to spend it—on a snack or the same trading cards their friends are collecting. If they can’t spend it, they feel left out. The point is timeless: merchants are the prime movers of spending options. The appeal of any economic zone is set by the breadth of things you can buy within it—and the status that comes with those purchases. That is cultural capital. As cultural capital rises, consumers gather, the market grows, more merchants join, the ecosystem strengthens, and cultural capital rises again. Positive feedback. Real growth.

We sell our whey protein exclusively for Bitcoin. If any of our raw-material suppliers or manufacturers start accepting Bitcoin, we’ll switch our payments to Bitcoin immediately. And when Bitcoin-only partners emerge, we prioritize them. We choose Bitcoin-only because it makes our infrastructure leaner, more resilient, and ultimately more prosperous. Yet native Bitcoin commerce remains scarce today. Once more merchants join in, the flywheel effect will strengthen: the market grows, the ecosystem deepens, and the Bitcoin economy takes root.

The frontier is lonely.
We respect—and love—that loneliness. Satoshi Nakamoto and the early cypherpunks sparked a movement on a scale rarely seen. Because of their solitude, we’ve had a chance to gain greater freedom from an extractive, inefficient system. It’s our turn now to carry that intent forward—and build.

The entry of traditional finance has reduced Bitcoin’s volatility. That’s progress for its role as a store of value—not a dull outcome, but one to celebrate. Our reason for accepting Bitcoin has never been to chase short-term cycles. It is to protect ourselves from endless fiat issuance. That principle does not change, no matter how much liquidity grows or how much volatility declines. Less day-to-day volatility simply means less distraction for merchants and consumers choosing Bitcoin as a payment method. The path ahead is more stable—and continues to support Bitcoin’s role as a store of value.

Having established itself as a store of value, Bitcoin’s next important role is as a medium of exchange. As more merchants and consumers choose to transact directly in Bitcoin, a genuine economy begins to form—one where everyday commerce can be settled without intermediaries. This shift makes the system leaner, more resilient, and more accessible. Bitcoin is designed to be durable and adaptable, qualities that make it a unique foundation for building long-term commerce.

That is why we sell our protein Bitcoin-only. As merchants, our duty is to enter the arena and win. That is how Bitcoin’s cultural capital grows. Rivals are something to celebrate: one merchant offers grass-fed, another designs formulas for women, another optimizes for flavor. Each idea expands the landscape of Bitcoin commerce. We have etched our brand into the Bitcoin blockchain as the world’s first Bitcoin-only whey protein brand. We respect and love solitude—and as pioneers, we intend to exist forever.